have you done for your family today ?
The problems of romanian family (sexual abuses, violence,
traditional stereotypes, the status of child within the family etc)
are key subjects for the civil society. There are many NGOs developing
programs regarding family and related issues. Unfortunately, there
were no high profile campaigns designed to present to public what
are the critical issues regarding family relations, whay can be
done, which are the organizations and institutions that may provide
help on this matter. There were no major public education campaigns
focused on family issues, so the expertise gathered by NGOs sector
in the last 11 years could not be used at his best. Our project
sought to provide a different approach, highlighting success stories
of local NGOs and communicating to a broader audience the issues
related to family relations. By the end of the year 2003, the project
would have reached an audience of over 150,000 people, through a
combination of television, radio spots, prints, outdoor campaigns
and street events. The project is financed by the Phare program
and implemented in partnership with the Propaganda group and the
faculty of social sciences - sociology.
development and raising human capital
- Romanian Case
This is an on going project. The aim of this project
is to develop a large research from a comparative perspective, at
European level, in order to measure the increase of human capital
value through education, action witch can lead to an improved performance
for the international market.
The project is developped in both Bucharest and Cluj,
coordonated by Mircea Maniu and Ella Kalli.
The project provides authorities, non-governmental sector
and academic environment an acurate analisys of the existent data,
showing the way in witch the developing can be induced by education,
starting from the manner in witch it affects the fluctuation of
The project aims at a better knowledge of the European agenda
amongst institutional actors who have different backgrounds, but
are involved one way or another in the integration process. Increasing
the quality and flow ability of communication between these actors
("stakeholders") will lead to a better assumption of the
objectives, processes and information relevant for the integration
process in the local communities.
The main objective assumed by this project is to increase
the knowledge of the economic and institutional actors, of the media
and the public at large regarding the current agenda of the EU,
thus widening the level of awareness concerning the opportunities
brought up by the European enlargement. This objective will be attained
through the distribution of the weekly "Oportunitati Europene"
to a wider public.
Other related objectives: Establish a communicational
network of Romanian journalists specialized in integration related
issues, which will facilitate the flow of information about the
EU in Romanian media, and elaborate a presentation guide of these
media people. This network will be able to process the information
in real time (sources, impact, credibility, checking, etc.), acting
as an interface-filter between the EU, regional centers, local communities
and possible local partners for the integration programs.
models for the new generation
Pursuing our constant goal of observing emerging trends
influencing the values and attitudes of youth we have developed
an innovative approach with the student magazine Campus as a media
partner and the Center for media and communication studies of the
faculty of sociology - University of Bucharest.
The Campus magazine reaches an audience of 60,000 +
students and high school pupils and it is distributed on a free
basis. The main activities of the Center are: to organize special
lectures and seminars for the Master's and doctorate students, to
develop certain team research projects, to organize international
seminars, to publish various materials.
Our Leader project sought to provide a framework of
analysis of the values of Romanian teenagers (from the perspective
of values, opinions, attitudes towards groups of friends, music,
clothing (fashion), family, sexual relations, etc.) and catching
the relations between the youth and the media, as well as the influence
exerted by these in the teenagers' socialization and the transmission
of some cultural models. The role of mass media and the 'star system'
attraction in forming an identity and shaping the teenager's life-styles,
as well as of the gender roles.
Surprisingly for those accusing them of social blindness the young
generation has now its own perception on professional and lifestyle
patterns of success.
We think that the power of example is strong enough
in order to animate even youth affected by apathy. The implementing
of the idea "If they could do it, I can do it!" is one
of the main campaign goals.
Another result of the studies is the identification
of some successful attributes of the models: material welfare, social
recognition, international opened possibilities, education and culture,
spiritual equilibrium. What is more, the same series of sociological
studies revealed seven types of leaders: managerial, media, cultural,
politic, popular, rebel and sportive. These are the models in which
the majority of the new generation finds common points.
Somewhere between the civic activism as it is understood
today in Romania and the will of influencing the others without
creating an insurmontable gap in terms of attitudes appears to be
the right aspirational model of those wanting to be leaders. A simple
question rises: what kind of collective effort are the young students
interested in? There is a strong corelation between the committment
in a precise direction and the disponibility towards collective
- Advocating Public Policies Options
The purpose of this scope of work is to procure and provide assistance
to strengthen local administrations, civic institutions, business
organisations and processes of decision makers. We seek to fuel
the public debate on policies options through a bold advocacy campaign
attaining an extended number of stake holders. The goals of the
Developing a body of knowledge that is essential to
effective program implementation, in collaboration with significant
private and public actors. This includes but is not limited to important
local traditions in decision making processes potential 'fault lines'
for corruption and/or conflict; local institutional governance (number
of employees, strategic planning capacities, deliverables, accountability,
Assessing and prioritizing the needs of sub-national
governments, institutions, and civil society organizations across
the geographical area of responsibility, even as execution of the
higher priority needs are addressed via direct engagement, use of
community-based implementation units
A 'collecting' perspective definying the state's strength
as the capability of government to implement a policy vision and
enforce regulations We take into account on one hand at the aggregated
public satisfaction with the outcome of public policies at sectorial
levels, and on the other at the set of unwritten rules and practices
of citizens in their dealings with the administration, in other
words, at the institutional social capital.
Business Association - Business Breakfasts
Bank for Reconstruction and Development (EBRD) presents its Romanian
projects - IDEE Business seminar
On 17th of April, 2003 IDEE organized a business event
at the Sofitel Hotel. The main speaker was Mrs. Hildegard Gacek,
representing EBRD in Romania. The business meeting was honored by
the presence of His Excellency the Canadian Ambassador in Romania
Raphael Girard and the CBA president John Saroudis.
Hildegard Gacek presented as EBRD successes in Romania
companies like Connex, Mirobank, Arctic. In 2003 EBRD has 85 projects
on going in Romania witch represents approximately 2,23 billion
euro. Generally, the investments are long terms loans and finances
for privatization process, financial support for SMEs and also assistance
programs for foreign trade.
EBRD is a financial institution owned by 60 countries
and 2 intergovernmental institutions witch promotes in developing
market economies from Europe and Central Asia. EBRD has its own
capital evaluated at 20 billions euro and additional foreign investments
have gathered another 47 billion euro. IDEE team was the event management
team for this successful event.
Click here to download the
growth policies compared to the other central European countries
- CBA seminar
The aim of the project was to realize a large scale
research witch will enable us to make a country report on the evolution
of the Romanian economy related with the history of the post-communist
era, form a comparative perspective with other Eastern and Central
countries. The project took place in Bucharest and Cluj, having
also work meetings in Czech Republic, Lithuania and Brasil. It was
coordonated by Mircea Maniu, Dana Popa and Ella Kallai.
The project has objectively analized the evolution of
the Romanian economy in a historic and European context in order
to elaborate a country report witch was presented to the Annual
Meeting of the World Bank and will be published at the Oxford University
Press. The feed-back and the echos had shown the special quality
of the report.
The result of the country report was presented inside
the business community by IDEE economist Mircea Maniu and debated
together with important economists:Varujan Vosganian, Ionel Danca,
of EU acquis on local actors (projects developed with the support
We have developped an unique expertise at the interesection
of business interests, academic research and public advocacy. In 2002
three local corporations active, in the field of pharmaceutical industry
and energy have asked us to provide an in-depth research on the impact
of european legislation and reglementation and the integration of
the acquis on local operations.
The first project was led in cooperation with the national agency
for drug reglementation (Agentia Nationala a Medicamentului) and two
important manufacturers of pharmaceutical goods. Some of the deliverables
of the project were :
- anticipated the development of unfolding crisis related
to the reglementation activity of medical devices by experts coordinated
by the Ministry of Health
- provided the partners with a road-map of european-acquis
in terms of medical equipment reglementation and standards for export
in the EU area
- devised a communication campaign focused on the growth
of the medical equipment market in Romania as a generator of jobs
and profit for local organisations in view of the European integration
- initiated and edited a research paper including a SWOT and
cost/benefits analysis of the current system for financing free medication
and the impact of EU legislation